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Fortune
Fortune
Nick Lichtenberg

The unicorn CEO betting her industry's AI crisis isn't the one you think

DataSnipper CEO Vidya Peters (Credit: Courtesy of DataSnipper)

Most of the fear about AI and knowledge work is that there won’t be enough jobs. Vidya Peters has the opposite problem, and she thinks almost nobody covering AI is asking about it.

“This is a profession that is actually in crisis mode,” said Peters, CEO of DataSnipper, an Amsterdam-based audit and finance automation company that reached unicorn status in 2024. In an interview with Fortune last week, days after DataSnipper launched Alwin, its agentic automation platform, Peters was asked what she made of the current AI discourse. She answered with a staffing problem. “At any given time, there are two to two and a half x as many jobs open than there are people to do those jobs,” she said. The profession has the highest attrition rates, she added. It’s “very cyclical, like it’s got these huge peaks, and it’s really hard to sustain a role.”

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