Coined the 'Boyfriend Blush' on social media, this unconventional makeup placement is trending for summer and touted to offer the perfect, naturally-occurring flush to your cheeks - so, of course, we've quizzed the pros on exactly how to achieve the youthful look...
Like that of contour and bronzer, our best cream blushes can wield great power in our beauty routine. Indeed, where you choose to apply your rosy powders or liquid formulas can have very transformative effects on the overall look and structure of your face, whilst also delivering a flattering glow to your cheeks. Following the line of your cheekbones, for instance, can afford a lifted look, while blending a dot or two across your cheeks gives a sunkissed appearance (minus any actual sun damage). As of 2024 though, there's another placement making the rounds, that calls back to the '90s and looks to mimic a natural, 'exerted' tint.
