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Evening Standard
Evening Standard
Business
Neil Collins

The ugly truth emerging about Revolution Beauty’s fall

Fortunately, you did not own shares in Revolution Beauty last year. How right you were. This self-styled “multi-brand, multi-category, multi-channel, mass beauty innovator with proven global scale” came to the AIM market in July 2021 at 160p, valuing the business at almost £500 million.

The existing shareholders (including private equity, of course) raised £190 million, and only £110 million went into the company. Things started to go wrong almost immediately, with the shares falling to a discount. It has been bad news all the way since then, in the usual slow-motion way of these financial disasters. Last August, results were delayed, but “management is not aware of any material issues that have been raised by the auditors”.

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