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Fortune
Fortune
Robin Lauber

The U.S. sports boom is a unique opportunity for European investors—without many of the old continent’s risks

(Credit: Jason Mowry - Getty Images)

In an age of tech disruption, the value of live experiences is skyrocketing—and sports remains a cornerstone of entertainment and human connection.

As U.S. and Middle Eastern investors continue to pour money into European sports, it’s time for European capital to explore the lucrative opportunities in the booming U.S. sports industry.

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