The second-largest streaming service in the U.S. could change hands as Comcast moves up deadline for $27.5 billion option to sell Hulu. ‘That’s a scarce kingmaker asset’

Comcast CEO Brian Roberts (Credit: Ethan Miller—Getty Images)

Comcast and Disney have moved up the date to start their contractually obligated negotiations for the sale of Hulu, the streaming service they jointly own. 

The previous agreement between the two companies would have seen them start negotiations for the sale or purchase of Comcast’s one-third stake in Hulu in January 2024. Now, talks are scheduled to start on Sept. 30, Comcast CEO Brian Roberts said at a Goldman Sachs event on Wednesday.