For the seven England players enjoying their first ever tournament call-up, there is a new sense of wonder at being part of a team that is a genuine cultural force. A giddy excitement could be sensed around some of the Euro 2025 advertising campaigns, which you can now see all over England.
“Admire England,” one starts, but “Fear the Lionesses.” The campaign goes on to say, “Chloe’s calm, Kelly’s chaos”, “Leah charms, Williamson commands”.
