
How many millions of words have been exhausted by pundits trying to figure out what appeal Donald Trump has to the MAGA base? For years, theories were floated about his "populism" and the way that his run on "The Apprentice" deluded people into thinking he was actually a successful businessman. Much digital ink was spilled wondering how his followers didn't notice his comical comb-over, orange make-up and the massive gap between his self-image as a tough manly man and the doughy senior citizen that he actually is. The curiosity lingers: What accounts for the charisma that his followers see that is utterly invisible to people with any modicum of decency?
Turns out the secret to Trump's success was not all that mysterious and staring us right in the face, 240 illiterate letters at a time: The man is a relentless Twitter troll.