Data: Axios research; Chart: Danielle Alberti/Axios (NOTE: Netflix plans to launch an ad-supported tier in early 2023.)
Facing saturation in the U.S., most major streamers are launching cheaper ad-supported streaming tiers, and are beginning to bundle their offerings — often the cheaper plans — with other subscriptions to attract more users.
Why it matters: The streaming era was supposed to give consumers more choice, but streaming options increasingly resemble the bloated cable bundles they sought to replace.
