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TechRadar
TechRadar
Doug Marinaro

The trust recession: why customers don’t trust AI (and how to fix it)

A hand reaching out to touch a futuristic rendering of an AI processor.

We all know what great service feels like. It’s Tom, the wedding photographer who captured timeless moments at my daughter’s wedding while calmly navigating anxious relatives. It’s Sophia, the florist who tracked down out-of-season flowers to honor my mother’s memory at her funeral. It’s Patrick, the auto shop owner who drove me to an important meeting before fixing the car that left me stranded.

What made these moments memorable wasn’t just the extra effort, it was that Tom, Sophia, and Patrick treated my needs as their purpose. To them, it wasn’t just a job. It was my wedding, my loss, my livelihood.

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