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Woman & Home
Woman & Home
Lifestyle
Sennen Prickett

The tried and tested new beauty launches our team deem worthy of being on your radar this month

Collage of new beauty launches in February 2026 (L-R) Jo Loves candle, Merit Beauty lipstick, Narciso Rodriguez perfume and L'Occitane shower oil, on a white marble background with a mauve lipstick swatch, oil drops and white bubbles.

While we can't quite believe the second month of the year is already drawing to a close, we've spent the last four weeks spritzing, slathering and scrubbing on all of February's beauty newness – these are the buys that stood out from the crowd.

Following suit from the best new beauty launches in January, it seems like 2026 is off to a raring start for the beauty landscape – and it certainly isn't slowing down anytime soon. In fact, February has served us bucket loads of newness, from long-lasting perfumes to the best bronzers for a sun-kissed glow.

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