the breakdown
- Toyota Tacoma sales hit a record high in 2025, surging well past the previous year.
- The Tacoma continues to dominate the midsize pickup market by a wide margin.
- Sales momentum stayed high through the end of the year, capped by a strong December.
The Toyota Tacoma remains one of the most popular pickup trucks in America, posting huge sales figures year after year. This past year was no exception. The mid-size pickup just wrapped up its best 12 months ever, more than 30 years after debuting in the US.
Toyota sold an insane number of Tacomas last year: 274,638 of them. That marks a 42.4 percent increase over the previous year. December alone accounted for more than 25,000 sales—just over 3,000 more than the same month last year.
That 2025 total beats the Tacoma’s previous record set in 2021, when Toyota also sold 252,490 units. The Tacoma continues to dominate its segment, too: Chevrolet sold just over 107,000 Colorados, Nissan sold over 65,000 Frontiers, while GMC moved a little more than 37,000 Canyons. Ford has yet to release sales figures for the Ranger—but don’t expect it to come close.
Here’s how Tacoma sales shook out for 2025:
| Model | 2025 Sales | 2024 Sales |
| Toyota Tacoma | 274,638 Units | 192,813 Units |
| Chevrolet Colorado | 107,867 Units | 98,012 Units |
| Nissan Frontier | 65,232 Units | 68,155 Units |
| GMC Canyon | 36,477 Units | 38,215 Units |
| Ford Ranger | TBD | TBD |
Toyota's Highs & Lows
Toyota’s sales were up across most of its lineup in 2025. The Crown Signia posted the biggest gain in its first full year on sale, jumping from just over 10,000 units last year to more than 20,000 this year. The Prius also performed well, rising 26.3 percent, while the Supra saw a modest 12.9 percent increase.
The RAV4 edged up 0.9 percent as the updated model began hitting dealerships late last year. Sales of the Camry (up 2.0 percent) and Corolla (up 6.5 percent) also increased slightly. Not every model fared as well, though: GR86 sales fell 13.0 percent, and the Crown dropped sharply by 37.4 percent.
Still, Toyota’s overall US sales climbed 8.0 percent year over year. Hybrids and plug-in hybrids across both the Toyota and Lexus brands accounted for 47 percent of total sales. You can head to Toyota's media site to see the full breakdown.
Lexus Looms Large
Lexus also had a standout year, posting its best annual sales ever. The luxury brand’s sales rose 7.1 percent compared to last year, with a total of 370,260 vehicles sold.
The RX was its best seller (not shocking), with more than 113,000 units sold. Close behind was the compact NX, which moved nearly 77,000 units in 2025. The TX (57,346 units) and ES (39,936 units) also had a solid year.
Sadly, Lexus’s sportiest models took the biggest hit. The recently discontinued RC saw sales fall 27.2 percent to just over 1,300 units, while the LC dropped 12.2 percent to just over 1,400 units. The death of the LC hybrid late last year likely didn’t help its case.
Motor1’s Take: The Tacoma’s 2025 sales numbers prove there’s still huge demand for mid-size trucks—even hybrid ones. Ram’s upcoming Dakota, expected in 2027, could introduce some fresh competition, but it’s hard to imagine anyone dethroning Toyota’s best-selling pickup anytime soon.
Lexus’s record-setting year is also encouraging for a brand in the midst of transition. The current ES—clearly a customer favorite—is nearing the end of its run, while the updated IS continues to extend the life of an aging platform. It will be interesting to see how Lexus navigates 2026.
