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The Conversation
The Conversation
Christopher J. Schneider, Professor of Sociology, Brandon University

The Toronto Police's #TPSTrust campaign misses the mark

Chief James Ramer of the Toronto Police Service speaks during a press conference. THE CANADIAN PRESS/ Tijana Martin

Maintaining public trust in police is essential for effective policing and last month the Toronto Police Service (TPS), Canada’s largest municipal police service, launched yet another initiative to enhance public trust called #TPSTrust.

The initiative’s intention is to show the public “a side of police officers they don’t usually see” through a series of one-on-one video-recorded conversations between officers and former crime reporter Tamara Cherry — five episodes have been shared so far.

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