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The Economic Times
The Economic Times
National

The Times Internet Half Marathon: Why running is becoming India's new weekend ritual

Every January begins with a familiar negotiation. “This year will be different. I'll wake up earlier. I'll exercise more. I'll finally stay consistent.” By March, those promises have usually collided with work, family commitments and the gravity of old routines. Fitness doesn't disappear because people stop caring. It disappears because motivation is an unreliable companion.

Running, however, seems to play by different rules. Not because runners possess unusual willpower, but because running gives people something most fitness routines never quite manage to offer: a plot .

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