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The Independent UK
The Independent UK
Business
Imy Brighty-Potts

The TikTok money influencers Gen Z are trusting for financial advice

There’s more to TikTok than dances, challenges and fashion trends, and Gen Z are now using it to educate themselves about something many of us feel in the dark about: money.

New data from the Current Account Switch Service has found that TikTok is becoming the preferred destination for Gen Z for financial advice. The research found that the generation is increasingly turning to the social media platform for financial information over traditional media, their friends and family.

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