Head to the streets of any major city in the U.S. and look around at the smartphones you see. Chances are, you won't find much variety. Even if you ask people what brand they prefer, the answer is almost certainly only "Apple" or "Samsung."
Unlike the rest of the world, the U.S. smartphone market has experienced substantial stagnation, effectively giving power to two main brands. While smartphone market share reports will tell you that brands like Motorola and Google now sport notably increased shares of the pie, it's the mindshare that hasn't changed much.
