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The Conversation
The Conversation
Ronnie Das, Associate Professor in Data Science, Sports Analytics and AI, The University of Western Australia; Audencia

The ticket price fiasco for the men’s Fifa World Cup has been a spectacular own goal

Fifa World Cup Oasis

In sport, fairness matters. But when it comes to buying tickets to watch the world’s biggest ever sporting event, money matters too.

Attending the men’s Fifa World Cup 2026 will be much more expensive than any previous World Cup. And that’s not what fans were promised.

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