A photographer at the 2025 Critics Choice Awards thought they were saving Kate Hudson from a major wardrobe malfunction: The tag on her sculptural gray gown was out. "It's supposed to do that," Hudson answered in the viral video. "It's Thom Browne." Now, the brand's red, white, and blue label is in the spotlight again: Not on the back of a celebrity's award season gown, but a new Asics sneaker.
Word spread of Thom Browne's first sneaker collaboration with Asics at the GQ Bowl, held over Super Bowl LX weekend. The New York label's sneaker-forward Fall 2026 runway show was steep competition for the football game. Browne mixed in the reimagined $450 Gel-Kayano 14s with the rest of his Fall 2026 designs: a sporty shift from his storied Oxfords and lace-up boots.
