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The Hindu
The Hindu
Lifestyle
Amarjot Kaur

The third edition of AYCS to showcase homegrown fashion, music and art

When he successfully executed the first edition of All You Can Street (AYCS) at the age of 19 in 2021, Abhishek Gandhi wanted to make homegrown brands the new wave of trends. A year later, his brainchild — what he calls a cultural expo for progressive fashion, music and art — had a venue that was three times bigger than the previous one, having moved from NESCO, Mumbai, to Jio World Convention Centre.

Later this month, AYCS will be returning for its third edition to the same venue, showcasing fashion brands such as Huemn, Bluorng and Natty Garb. For Yash Shetty, co-founder of AYCS, the expo is about creating a community that is passionate about streetwear and culture. “It started off with the vision of bringing to the Indian fashion industry what it did not have at that time. AYCS came into being when I realised that all streetwear brands that people in India wore were international. My co-founder and I saw potential in homegrown brands and wanted to be the platform for them,” he says.

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