The 2024 Formula E season gets underway this weekend in Mexico City and Mahindra Racing team boss Frederic Bertrand will be happy to see the cars in racing action perhaps more than most. After dealing with the fallout of a garage battery fire in pre-season testing that put the team on the back foot, the Indian manufacturer was at the centre of a PR campaign gone awry earlier this week.
This was after it announced it had, using artificial intelligence, created an influencer named Ava, which was designed to “showcase the team's journey in the FIA Formula E World Championship, and towards a more sustainable future for our planet”.
