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The Conversation
Anthony Smith, Lecturer in Screen Studies, University of Salford

The television will not be revolutionised: HBO Max’s UK launch shows how streaming now resembles the TV it replaced

The Warner Bros. Discovery streaming service HBO Max has launched in the UK. If you’re trying to work out the best way to access its content, you are faced with a choice that surely shouldn’t be this complicated.

You could subscribe to HBO Max Basic with Ads, which provides access to HBO shows like Euphoria and The White Lotus, and some films in Full HD. However, Warner Bros movies that have recently ended their theatrical run, such as the Oscar-winning Sinners and One Battle After Another, will not be available via this tier.

Alternatively, you could sign up to the Sky-owned Now platform’s new Entertainment & HBO Max Membership. This tier automatically includes the same HBO Max Basic content with ads, but displayed at a lower screen resolution. Want your Now service to match the picture quality of HBO Max’s cheapest tier? For that, you’ll need Now’s Boost add-on at an increased cost.

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