Internet users have spent the past year obsessively documenting which Hollywood actors and social media stars were born to rich and famous parents. Spotting nepotism babies, or nepo babies, is all the rage on TikTok. This month, the Fashionista website published a list of “up and coming nepo babies to watch”. Eve Jobs, fashion model and daughter of Steve, and Bill Gates’s daughter Phoebe, influencer, activist and Stanford student, both made the cut.
But tech’s contribution to the nepo baby trend is not limited to influencers with familiar last names. Instead of giving children a leg up, some founders have the ability to give them complete control for life.
The most interesting, high-profile lines of work have always been stuffed full of nepo babies. The prime minister of Canada, Justin Trudeau, is one. So was former US president George Bush. Family-run businesses, media groups included, rely on them. Connections, wealth and familiarity with a line of work confer huge advantages.
