Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Prarthana Prakash

The Taylor Swift Ticketmaster fiasco turned her Swiftie army into resale entrepreneurs—but it's wreaking havoc on her concerts

Young women standing in front of a Taylor Swift photo montage banner (Credit: John Medina—Getty Images)

Watching Taylor Swift perform live is a dream for millions of her fans. And they go to great lengths to realize it by waiting hours in virtual ticketing queues, shelling out thousands of dollars for seats, and even standing in parking lots outside her concert venues to listen from afar.

But in some ways, “Swifties” may have turned out to be antiheroes. Many of them have become ticket resellers through ticket sites like StubHub, and that’s unleashed chaos in the form of invalid or duplicate tickets and unfulfilled orders. This is why we can’t have nice things, as Swift puts it in one of her hit songs, but in a more general sense.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.