The formula to a bestselling book is a mystery publishers have wrestled with for centuries. Now they may finally have their answer: encourage Taylor Swift fans to believe she may have written it.
An untitled book, known only as “4C Untitled Flatiron Nonfiction Summer 2023” by a yet-to-be announced author has shot up sales charts in the US, after “Swifties” pieced together apparent clues and came to the conclusion that it could possibly be a memoir by the 33-year-old singer, who is known for peppering her songs with easter eggs that reward devout fans.