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The Guardian - AU
The Guardian - AU
Entertainment
Sian Cain

The Taylor Swift effect: why a mystery book is rocketing up US charts – despite no one knowing anything about it

Taylor Swift performs onstage during night two of the Eras Tour in Nashville, Tennessee last week.
Taylor Swift performs onstage during night two of the Eras Tour in Nashville, Tennessee last week. Photograph: TAS23/Getty Images for TAS Rights Management

The formula to a bestselling book is a mystery publishers have wrestled with for centuries. Now they may finally have their answer: encourage Taylor Swift fans to believe she may have written it.

An untitled book, known only as “4C Untitled Flatiron Nonfiction Summer 2023” by a yet-to-be announced author has shot up sales charts in the US, after “Swifties” pieced together apparent clues and came to the conclusion that it could possibly be a memoir by the 33-year-old singer, who is known for peppering her songs with easter eggs that reward devout fans.

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