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Golf Monthly
Golf Monthly
Sport
Alison Root

'The Talent Is There, But Where Are The Eyes?' - Mel Reid On How The LPGA Can Drive Real Fan Engagement

Mel Reid.

Whether playing or watching golf, interest in the women’s game is definitely at an all-time high. Just last month, NBC reported that its presentation of the US Women’s Open delivered a massive viewing surge, averaging 1.3 million viewers across NBC and Peacock. Driven by Nelly Korda’s victory, Sunday’s final round viewership was up 78% from last year, with the audience peaking at 2.2 million viewers.

But former LPGA and Solheim Cup star turned golf broadcaster and podcast host Mel Reid has strong, pragmatic views on the underlying reality of the women’s game. When I caught up with her, she was quick to point out that while the television metrics and purse sizes are soaring, there is still a massive gap to fill on the ground.

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