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Newslaundry
Newslaundry
Aninda Sardar

The Syros paradox: A premium heart in a polarising wrapper

The Syros story began quite well, clocking over 5,000 units in the months after its launch. Practical, compact, and well finished, the Syros made it easy to see why it had quickly become a popular choice. Inexplicably, despite all those attributes remaining unchanged, the Syros hasn’t remained the chartbuster that Kia might have hoped. Having used the car for a few days in Delhi, honestly, I’m struggling to understand why.

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