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Fortune
Fortune
Andrew Winston

The ‘sustainability recession’ will end soon—and not by choice

(Credit: Costfoto - NurPhoto - Getty Images)

Corporate sustainability is struggling. We’re in what my colleague and sustainability thought leader John Elkington calls a “sustainability recession.” I think of it as a malaise, and it feels like moving through molasses.

Sustainability, as well as the related, but different ideas of Environment, Social, and Governance (ESG) and Diversity Equity and Inclusion (DEI), had become something no large company could ignore. Even through the pandemic, these concepts gained steam, with multinationals setting bold carbon goals and launching big initiatives to reduce inequality.

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