Tourism logos have to do a lot of work to communicate the attractions of an entire region or a country in a single design asset. That can sometimes result in drab, generic designs, or it can result in some of the most creative logos around.
The new logo for Visit Arizona, the 48th US state's tourism office, lands in the latter group, and it bucks the minimalist trend with a design that's delightfully detailed. The logo packs in lots of symbolism in a clever visual device that also links to the state's history.
