Hasbro has over decades become synonymous with anything related to toys and games—whether that’s for families playing Monopoly or for toddlers obsessed with Play-Doh clay. There’s something for everyone, and that’s helped the company achieve its success over the years.
But now, as Hasbro faces a challenging time with consumers pulling back on spending, it is having to tweak its strategy to be the go-to games company. And Hasbro CEO Chris Cocks sees opportunities to do that in one key area: among loyal toy-collecting adults.
