Greta Gerwig’s Barbie movie is filled with memorable moments, but one of the most quotable comes from Ryan Gosling’s Ken during the third act of the film. After Margot Robbie’s Stereotypical Barbie and some of the others hatch a plan to reclaim Barbie Land, she visits Ken to say she wants to become his “long-term long-distance low-commitment casual girlfriend” to which he goes to the other room of his Mojo Dojo Casa House to yell “Sublime!” How the heck did the Barbie filmmakers think of that?
It’s a simple but effective word that has gone absolutely viral along with just about everything else in Barbie since its summer release. When writer/director Greta Gerwig recently reflected on the big hit, she shared how “Sublime!” made its way into the comedy. In her words:
