More and more people are starting to ask questions about the clothes they purchase – and discovering that the answers matter.
“We want to maintain our moral self-image while continuing problematic consumption patterns,” says fashion commentator Caryn Franklin. “Marketing presents such a potent vision of the idealised self we wish for. It gives us that dopamine hit and sense of self-enhancement, while sidestepping the uncomfortable truths about how and where our clothes are made.”
