
From its meteoric rise as a Kickstarter darling to being acquired by Facebook, the Oculus Rift and its subsequent successors helped bring virtual reality into the mainstream. But last year, Facebook, now known as Meta, hit a snag with its latest headset, the Meta Quest Pro. A device that's delivering one of the best mixed-reality experiences currently available, the Quest Pro should have flown off the shelves. But due to a number of mitigating factors, the Quest Pro has been deemed somewhat of a flop which doesn't bode well for the rest of the VR, AR and MR products debuting this year.
Read on to learn how pricing and a play for the commercial and enterprise markets helped stymie an otherwise fantastic device and how Meta’s fumble can affect the market at large.