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Sports Illustrated
Sports Illustrated
Entertainment
Jimmy Traina

The State of Sports Media, Summed Up by the Reaction to Tom Brady’s Tuck Rule TikTok

1. I have always said that I am not anti-clickbait. I’ve often admitted to using clickbait on Twitter to sell columns. I don’t always think clickbait is bad.

However, there’s a difference between clickbaiting and deliberately stripping a joke of context to make it into a news story.

Yesterday, in a TikTok video, which was a stitch with Justin Bieber, who asked his followers to “tell him something honest,” Tom Brady said, “The tuck rule game against the Raiders, might have been a fumble.”

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