Pitching his vision of shifting the St Louis Rams to an ultra-modern stadium anchoring a massive land redevelopment near Los Angeles international airport, Stan Kroenke told his fellow NFL owners: “This is what we do”.
Nearly eight years later, with the Rams successfully relocated and playing in the $5bn, 70,240-capacity SoFi Stadium complex, Kroenke is delivering on his declaration with the help of retailers, homebuilders, Taylor Swift and Bad Bunny.