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Marie Claire
Marie Claire
Lifestyle
Ally Head

The sportswear boom at Fashion Month *should* be a good thing for diversity and representation - my unfiltered thoughts, as a Health Editor

Athleisurewear FW.

I’ll start this op-ed by pointing out the perhaps obvious: I’m not a Fashion Writer. Rather, I’m a Health and Sustainability Editor who, by proxy of working at Marie Claire UK, also has a pretty good insight into the fashion industry. Every year, come February and September, the team rallies to attend London, Paris and Milan Fashion Week, filling the office with tales of unforgettable moments, looks to remember, and trending takeaways upon their return.

Despite not attending, even I - a runner, Editor, and sustainable fashion lover constantly looking for ways to merge the intersection between my daywear and athleisurewear - noticed a clear trend from this year’s shows. And it was finally a trend that felt in my ballpark - because this season, athleisurewear has undoubtedly made its mark both on and off the runway.

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