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The Guardian - AU
The Guardian - AU
Business
Amanda Meade

The ‘speedo’ beats the Worm as commercial TV catches federal election fever

Channel Seven’s Election Needle has ‘a slight lean towards Anthony Albanese to remain as prime minister’
Channel Seven’s Election Needle has ‘a slight lean towards Anthony Albanese to remain as prime minister’. Composite: Channel Seven News

The date for the federal election has not been set but that hasn’t stopped the Seven network from unveiling its Election Needle, a gimmick resembling a car’s speedometer which they say will predict whether Anthony Albanese or Peter Dutton is winning the election.

The network that brought you the “Screen of Dreams” and “The Panic Station” during the 2022 race between Scott Morrison and Albanese rolled out the Election Needle’s first prediction this week.

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