Tourists are missing out on a wealth of hidden gems across the s outh of Scotland, including its stunning beaches and outdoor adventures, a new study has revealed.
A recent survey of more than 3,400 people across the UK found the South of Scotland has many of the attractions that draw crowds to such tourist hotspots as Cornwall and the Cotswolds – but that many people are simply unaware of what the region has to offer.
The research by Yonder found that a group called ‘metropolitan adventurers’, a target market worth £2.1 billion, are missing out on this untapped area's attractions.
