Nearly two decades ago, Julie Rice and Elizabeth Cutler cofounded SoulCycle to reinvent spin. Unlike the massive gym chains that ruled the fitness scene during that era, their boutique concept took into account the mind and body connection by incorporating candlelight and top-notch playlists to keep members motivated. They managed to build a cross-country discipleship of dedicated indoor cyclists, and by 2014, SoulCycle had grown into a nine-figure business. In 2015, both women reportedly walked away with $90 million after selling their company to Equinox.
After some rest, they dove into three years of research for their next venture. In February 2023 they announced the buildout of Peoplehood. It offers and facilitates “Gathers” (digitally or at its Manhattan flagship) which are 60-minute conversations of no more than 20 people, led by a certified guide. The Gathers are categorized under topics like couplehood and motherhood.
