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The Guardian - AU
The Guardian - AU
National
Donna Lu Science writer

The social, successful and the supernatural: what makes a politician charismatic?

Bob Hawke waving to supporters
Bob Hawke in Sydney in February 1983. Hawke’s approval rating was 10 percentage points higher during his term than four other PMs studied. Photograph: Rob Walls/Alamy

For all the gen Z slang that has been thrown around by politicians in recent months, one term has been largely absent from the election campaign: “rizz”. Oxford University Press’s 2023 word of the year is defined as “style, charm or attractiveness”; in gen Z parlance it refers specifically to romantic appeal.

On the campaign trail, neither major party leader, thankfully, has deployed the term to cringeworthy effect. But a trait to which rizz is inextricably linked – charisma – has historically been linked to electoral victory.

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