The rise of the smartphone is a near match for the decline of the compact camera – and while the camera industry has struggled amid rising capabilities of smartphone cameras, brands are seeing steady growth over the past few years. A big driver of that growth? The pushback against the smartphone camera.
In a report to investors detailing the first half of 2026, Canon Chairman and CEO Fujio Mitarai says much of Canon’s growth in 2026 has stemmed from strong camera sales. Compact cameras have been growing particularly well for Canon, as models like the PowerShot G7 X Mark III find newfound popularity among users who find smartphones can’t compete with the camera’s flash and zoom range.
