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The Guardian - US
The Guardian - US
Lauren Gould and Karen Yuan

The smartest time to do holiday shopping is in July. We found the best, earliest deals

Nordstrom Merrell Pottery Barn Trtl Best Buy Filter Shokz Amazon Macy Minardi
Minardi Piumi Ski Water-Resistant Jacket, Pottery Barn Felt Teddy Bear Ornaments, and Amazon Kindle (2024 Edition).

Technically, we still have 60 days to enjoy summer.

Yet in the world of retail, Black Friday deals have already arrived. To mark the rough half-way point to the holidays, retailers such as Macy’s and Best Buy have rebranded Black Friday as “Christmas in July” discounts. Others such as Nordstrom are running their biggest sales of the year. Most of these sales are only available from now until 26 July.

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