Wrexham AFC’s promotion to the Football League is a story worthy of a Hollywood movie in its own right, and it doesn’t take too much imagination to picture script writers already rolling up their sleeves to pen the first draft.
But this isn’t just a story about a football club going from zero to hero. It’s a story about good communication and effective community engagement. It’s a story about the power of social media and, for the owners of a business, it’s a story about the importance of building and maintaining trust.
Officially founded in 1864, Wrexham AFC is one of the first football clubs in the world. Its ground – the Racecourse – is the world’s oldest international football stadium still in use today.
