You’ve seen them everywhere — “Buy One Get One Free,” “BOGO 50% off,” “Buy One Get One Half Off.” They look like killer bargains, a chance to double up and save. But what if I told you “buy one get one deals” often benefit businesses more than consumers, and many shoppers walk away paying a hidden price? Understanding exactly who benefits (and how) means you can shop smarter and avoid getting tricked. Here’s what few ads tell you about buy-one-get-one deals — and who’s really coming out ahead.
