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Seung Hwan (Mark) Lee, Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University

The shift from owning to renting goods is ushering in a new era of consumerism

Instead of owning physical copies of DVDs or CDs, for example, people subscribe to streaming services, allowing them to access a wide range of products without the burden of traditional ownership. (Shutterstock)

Today’s consumer landscape is witnessing a pivotal shift away from traditional ownership towards an access-based model. Rather than outright owning goods and services, people prefer to simply have access to them.

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