Taylor Swift was the only person in Arrowhead Stadium whose Chiefs game-day outfit included a custom puffer jacket inspired by her boyfriend Travis Kelce's jersey on Jan. 13, 2024. Kristin Juszczyk, a self-taught designer and wife of San Francisco 49ers player Kyle Juszczyk, had originally stitched the jacket for Swift after completing another one-of-a-kind Chiefs game order for Brittany Mahomes—and asking if she could try designing for the pop superstar, too, per People.
Before Taylor Swift, Juszczyk had spliced jerseys into all sorts of bespoke coats, jackets, and shirts for the celebrity wives and girlfriends set. (Simone Biles and Gwen Stefani are also fans.) After Taylor Swift, her Instagram following exploded to 1.2 million, per The New York Times, and she secured an official NFL licensing deal for more merch. Now, nearly a year after that viral jacket, Juszczyk is launching an entire, dedicated brand that could dress an entire NFL stadium on a winter day. Its name? Off Season.
