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Fortune
Fortune
Diane Brady

The secrets and rituals behind the 100 Best Companies to Work For in Europe

  • In today’s CEO Daily: Diane Brady on Fortune’s 100 Best Companies to Work For in Europe.
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Good morning. How does a company become—and stay—a great place to work? To celebrate the publication of Fortune’s 2025 list of the 100 Best Companies to Work For in Europe, which we produce with Great Place to Work (GPTW), now a part of UKG, I spoke with GPTW CEO Michael C. Bush and leaders from Hilton Worldwide and Cisco Systems, two top-ranking companies on our Europe and global lists. One strong takeaway? To build a shared culture across borders, the leaders on this list create common rituals and practices that reinforce core values. 

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