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The Secret Society of Formula 1’s Social Media Admins

Lucy Gray F1 Aston Martin Red Bull TikTok Aston Martin F1 Team IndyCar Instagram Manhattan Silverstone

It was 9 a.m. on a Monday in Manhattan, 3,406 miles from Aston Martin F1 Team’s headquarters in Silverstone, and Jimmy Horne found himself in a party store. The team’s TikTok following teetered on 999,999. The face behind the account glanced from one party horn to another.

As the number ticked to one digit, Horne began filming.

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