Fashion Week Men’s has just come to a close, with highlights from Dolce & Gabbana, Tod’s, Emporio Armani, Louis Vuitton and more. But all eyes turned sharply to Dior, where Jonathan Anderson presented his debut collection as creative director of the luxury French fashion house. And before a single model stepped foot on the runway, it was quite clear that Anderson was writing his own rulebook—quite literally.
Rather than sending a traditional printed invite and keeping everything under wraps until showtime, Dior teased snippets of inspiration, moodboards, and pieces from the new collection to a select group of fashion insiders via its Instagram 'close friends' stories. The most talked-about reveal? Three book-cover Dior Book Totes—a very literal take on rewriting the rulebook. And more were unveiled come showtime.
