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Fortune
Fortune
Sasha Rogelberg

The Seattle Storm used to be the ‘tail’ on the ‘dog’ of its NBA counterpart. Now the WNBA team is leading the city’s basketball revival

Natisha Hiedeman, wearing a black and green jersey, celebrates on court. (Credit: Scott Eklund/NBAE—Getty Images)

In the first eight years of the Seattle Storm’s existence, the WNBA team was the “tail” on the “dog” of its NBA counterpart, the SuperSonics, according to Storm co-owner Ginny Gilder.

Both bought in 2001 for $200 million by an ownership group led by former Starbucks CEO Howard Schultz, the Sonics and the Storm shared a practice facility and entertainment complex KeyArena for games. Still, the men’s team brought in the cash and was responsible for the majority of the fixed costs.

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