If you are of a certain generation, chances are you never considered a cuddly toy as an accessory. Something to cling to as you sucked your thumb? Sure. A friend who you could tell all your secrets over a packet of Fruit Pastilles. Only me? Now, however, they are feeling the warm embrace of the style world. Strapped to bags and taken shopping, to lunch, to work, they are enjoying freedom outside cribs and children’s clutches.
London fashion week showed its softer side when, on the front rows of the shows, plushy guests muscled in alongside Harry Styles, Lena Dunham and fashion’s current swan-like fairy godmother, Kelly Rutherford. Street stylers such as Yu Masui brought bags in the shape of cuddly toys into events with otherwise carefully policed guest lists. They were also there in New York, and at Copenhagen fashion week last month, Teletubbies and Daffy Ducks dangled off the bags of show-goers.
