Sarah was alone in her flat with her three-month-old baby when a man put a card machine in her face and demanded she pay £2,209. A few hours earlier Sarah, 30, had been for a walk with her daughter when it dawned on her that she had left her keys at home. She did what most people would do in the same situation: search Google for a nearby locksmith. “I had a screaming baby, so I needed someone to quickly let me in,” she says.
Sarah came across a seemingly legitimate company, near the top of the search results, which was sponsored. The company’s website said prices started at £45 and claimed they had received “4,500-plus five-star reviews and counting”, so she called them. When the locksmith arrived, Sarah says, he “seemed pleasant and relatively quiet” at first. After examining her lock, however, he told her it was a high-security one and the only way to get inside was to drill it open. He broke his way in and changed the lock before delivering another blow: he had accidentally damaged the internal mechanism, which also needed replacing. After Sarah got inside and placed her baby on a changing mat, the locksmith told her the price: £2,209.
